SEO report of waterfall.com

Mobile Marketing & Messaging Company | Waterfall

www.waterfall.com/

Build data-driven personalized mobile marketing campaigns through SMS, MMS, Push, IVR and other leading mobile channels.


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.waterfall.com/

Character length : 18

Title
Mobile Marketing & Messaging Company | Waterfall
Description
Build data-driven personalized mobile marketing campaigns through SMS, MMS, Push, IVR and other leading mobile channels.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Mobile Marketing & Messaging Company | Waterfall
description: Build data-driven personalized mobile marketing campaigns through SMS, MMS, Push, IVR and other leading mobile channels.
url: http://www.waterfall.com/
site_name: Waterfall
image: http://www.waterfall.com/wp-content/uploads/2016/03/home_background-phone-logo.svg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://waterfall.com/robots.txt
User-agentDisallowed for the search engines
*
  • /adwords/


 Social

Social Engagement

Linkedin7

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Mobile Marketing & Messaging Company | Waterfall

Character length : 52

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 2%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
0401000
Heading structure in the source code
  • <H2> Waterfall Joins Google's RCS Early Access Program
  • <H2> Intelligent Mobile Marketing
  • <H2> Industry focus: Restaurants, Fast Casual, QSR
  • <H2> Product focus: Mobile Wallet
  • <H4> 
  • <H4> 
  • <H4> Cross-channel messaging
  • <H4> 
  • <H4> Enterprise grade infrastructure
  • <H4> 
  • <H4> Next-gen campaign control
  • <H4> 
  • <H4> Experts in the field
  • <H4> Widget Area 2
Word cloud
  • mobile21
  • marketing9
  • name7
  • request7
  • email5
  • previous5
  • wallet5
  • industry5
  • next5
  • solutions5
  • work4
  • company4
  • support4
  • waterfall4
  • services4
  • platform4
  • blog4
  • experts4
  • privacy3
  • join3
  • channels3
  • retail3
  • product3
  • maintenance3
  • status3
  • hearing3
  • terms3
  • know3
  • restaurants3
  • messaging3
  • reach3
  • start3
  • conversation3
  • below3
  • fields3
  • fill3
  • few3
  • first3
  • last3
  • learn3
  • simply3
  • rcs3
  • interested3
  • together3
  • enterprise2
  • cross-channel2
  • tools2
  • top2
  • campaign2
  • powerful2
  • pay2
  • world’s2
  • campaigns2
  • focus2
  • widget2
  • service2
  • policy2
  • sign2
  • partners2
  • customers2
Keyword matrix
wordtitledescriptionsheading
mobile
marketing
name
request
email
previous
Two Word cloud
  • mobile marketing4
  • name last3
  • will reach3
  • contact request3
  • our mobile3
  • request contact3
Three Word cloud
  • our mobile experts3
  • contact request previous3
  • fields below and one3
  • first name last3
  • hearing more about2
  • let's work together2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 11 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
5.00
Flesch Reading Ease
66.60
Coleman Liau Index
11.90
Automated Readability Index (ARI)
2.80
Dale–Chall Readability
9.00
SMOG Index
7.60
Spache Readibility
5.00
Number of letters
86888
Number of words
18422
Number of sentences
4589
Average words per sentences
4
Number of syllables
29660
Syllables in words
28560
Average syllables in words
1.61
Number of words in first three syllables
2607
Percentage of word / syllables
14.15
Words not in Dale-Chall easy-word list
10226
Words not in Spache easy-word list
648

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
8,803 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-includes-js-jquery-jquery-1.12.4.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-includes-js-jquery-jquery-migrate.min-1.4.1.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-js-modernizr-2.6.2.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-plugins-pixelyoursite-pro-includes-..-js-jquery.bind-first-0.2.3.min-6.0.7.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-plugins-pixelyoursite-pro-includes-..-js-js.cookie-2.1.3.min-6.0.7.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-plugins-pixelyoursite-pro-includes-..-js-public-6.0.7.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-js-prettyPhoto-7.0.1.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-js-touchswipe.min-1.0.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-js-caroufredsel.min-7.0.1.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-js-superfish-1.4.8.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-js-init-8.0.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-js-infinitescroll-1.1.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-includes-js-mediaelement-mediaelement-and-player.min-2.22.0.js
  • http://www.waterfall.com/wp-includes/js/mediaelement/wp-mediaelement.min.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-js-flickity.min-1.1.1.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-js-nectar-slider-8.0.js
  • http://www.waterfall.com/wp-includes/js/wp-embed.min.js
  • http://www.waterfall.com/wp-content/plugins/formcraft3/assets/js/src/fc_modal.js
  • http://www.waterfall.com/wp-content/plugins/formcraft3/assets/js/vendor/tooltip.min.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-includes-js-jquery-ui-core.min-1.11.4.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-includes-js-jquery-ui-widget.min-1.11.4.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-includes-js-jquery-ui-mouse.min-1.11.4.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-plugins-formcraft3-assets-js-form.min-3.2.26.js
  • http://www.waterfall.com/wp-content/plugins/formcraft3/assets/js/vendor/toastr.min.js
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-plugins-js_composer_salient-assets-js-dist-js_composer_front.min-5.0.1.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-plugins-formcraft3-assets-css-form.min-3.2.26.css
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-css-font-awesome.min-4.6.3.css
  • http://www.waterfall.com/wp-content/themes/salient/style.css
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-includes-js-mediaelement-mediaelementplayer.min-2.22.0.css
  • http://www.waterfall.com/wp-includes/js/mediaelement/wp-mediaelement.min.css
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-css-rgs-8.0.css
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-child-style-8.0.css
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-css-prettyPhoto-7.0.1.css
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-css-responsive-8.0.css
  • http://www.waterfall.com/wp-content/themes/salient/css/nectar-slider.css
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-themes-salient-css-ascend-8.0.css
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-plugins-mailchimp-for-wp-assets-css-form-themes.min-4.1.2.css
  • http://www.waterfall.com/wp-content/cache/busting/1/wp-content-plugins-js_composer_salient-assets-css-js_composer.min-5.0.1.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Website security

IP
72.47.228.194
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

bubbawatsonfoundation.org

bubbawatsonfoundation.org

mobiledemystified.com

mobiledemystified.com

gbtengineers.com

gbtengineers.com

waterfall.com

waterfall.com

cloudpattern.com

cloudpattern.com

culinaryseller.com

culinaryseller.com

beyondthehomestretch.com

beyondthehomestretch.com

 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : Waterfall Joins Google's RCS Early Access Program, ( 164px from top )
  • H2 : Industry focus: Restaurants, Fast Casual, QSR, ( 165px from top )
  • H2 : Product focus: Mobile Wallet, ( 165px from top )
  • H2 : Intelligent Mobile Marketing, ( 186px from top )
  • H4 : , ( 496px from top )
  • H4 : , ( 496px from top )
  • H4 : Cross-channel messaging, ( 560px from top )
  • H4 : , ( 817px from top )
  • H4 : Enterprise grade infrastructure, ( 881px from top )

 Typos

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